Thursday, January 31, 2008


Anyone see the commercial for "Diamond Shreddies"? This is truly marketing genius. Apparently they came out with this campaign in Spring 2007, but I haven't seen it until now, perhaps just new in Canada?

Apparently, the next ad campaign is about how Shreddies are made by Nana's knitting them, and each box will have a picture of the nana who knit the shreddies of that box. Brilliant.


luda said...

I saw this ad awhile back and loved it! It is marketing at its purest! There is only the advertising cost involved, no new packaging was ever done for this, no new manufacturing. I thought it was brilliant then and I still do. (I didn't see the second ad before and it is a great continuation).

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